From new YouTube Super Stickers to Pandora song credits, fill your plate with this month’s biggest headlines with our industry roundup. Check it out:
YouTube Expands Monetization For Creators With Super Stickers
There’s a new way for creators to get paid on YouTube as the company unveiled the global launch Super Stickers earlier this month. Now video creators can generate an additional income from fans who purchase and share Super Stickers within the creator’s chat. Super Stickers are a strategic expansion of YouTube’s Super Chat that was launched 3 years ago. Similar to Twitch’s Cheering feature, Super Chat let fans of YouTubers pay to call attention to their messages during live streams. The Super Chat messages would be highlighted in a bright color and pinned to the top of the stream for more visibility to the creator. To date, Super Chat has been used in more than 100,000 channels, some earning more than $400 per minute.
Super Stickers work in a similar fashion, but instead of highlighting messages fans can purchase animated stickers to share with their favorite creators. The stickers are sold in packages that span a variety of categories including gaming, fashion, beauty, sports, music, food, and more. Super Stickers are also available in English, French, Japanese, Korean, and Portuguese and range in price from $0.99 – $50. Currently, Super Stickers are available to any eligible creators already using Super Chat across 60 countries. In order to be eligible creators have to operate a monetized channel with more than 1,000 subscribers in supported markets.
Spotify Rolls Out Artist-Paid Album Alerts
In an effort to enhance the user experience for both listeners and artists on its platform, Spotify expanded its ‘Brand New Music For You’ alert feature. Initially, this feature provided a full-screen alert for new album recommendations for users on its mobile app. The pop-up alert promoted more music discovery by offering personalized suggestions that were based on a user’s listening habits combined with human curation. After receiving positive feedback about the tailored alerts, Spotify announced it is giving artists and their teams the ability to “directly tap into this process and connect with fans that care the most about their music”. Going forward, artists will have the power to tell their listeners about their new releases by paying to sponsor the recommendation alerts. To maintain the personalization, listeners will only see these alerts from artists that regularly listen to or follow. The alerts will appear for both Free and Premium tier users, however, Premium users will have the option to turn them off at any point. Spotify’s artist-paid alerts are currently in testing and are only available in the U.S.
Adobe Unveils New Partnership With TikTok
Advanced video editing just got easier for the TikTok community, thanks to the application’s latest partnership with Adobe announced earlier this month. Now TikTok users can leverage Adobe Premiere Rush to edit and upload their video content directly to TikTok without having to leave the editing application making it the first third-party app with this type of upload integration with TikTok.
Adobe Premiere Rush was launched last year and was meant to be used for quick and on-the-go editing for online video creators. At its core, Adobe Premiere Rush enables creators to shoot video, edit it, and export the content to outside applications. This new partnership will give TikTok user access to a robust suite of editing features allowing them to add transitions, color filters, and stock motion graphics for pro-looking details with minimal effort. Premiere Rush users can even automatically adjust a video’s aspect ratio to meet TikTok’s vertical requirement. The new TikTok integration is now live in Premiere Rush, which is available to all Creative Cloud users, as well as in a free version.
Pandora Music Adds Song Credits
Pandora’s new feature is giving credit where credit due by adding full song credits for millions of songs on its platform. This new feature aims to highlight all of the people, both in front of the mic and behind-the-scenes, who contributed to a piece of work. Pandora hopes that the new credits will help fill the major gap in recognition that streaming has created. The credits are accessible to Pandora users across all tiers on the web (Pandora.com) and its desktop application (for Mac and Windows). Pandora listeners will be able to view the first few credits on a song’s details page. In order to view the full list, they need to click ‘See All Song Credits’ to see all of the people who participated in bringing their favorite tracks to life.
For more of the industry’s top news, make sure you check back for our next roundup!