Moderator: Veronica Syntash SVP, CMRRA
Panelists: Roy LaManna, Vydia / Darryl Ballantyne, LyricFind / Paul Wiltshire, Songtradr
Session Description: With the current collapse of touring income, it is more important than ever for artists, writers, and rights administrators to maximize earnings from new sources. This session will explore non-traditional ways artists and writers can make money with opportunities and suggestions from three companies and one CMO at the forefront of collaborating with creators and rights-holders. From Vydia’s unprecedented artist partnership models to Songtradr’s groundbreaking sync licensing and distribution offerings, to LyricFind’s Global Lyric Project of lyric translations and LyricMerch, compensating writers and publishers for use of song lyrics on custom-ordered merchandise, and all the pertinent updates from CMRRA, this session will provide a fresh take on non-traditional models, while introducing much needed new revenue streams.