Ensure your content is delivered to the correct partner with the new Video Type Dropdown feature. This tool prevents users from adding music video rights to networks that do not support their project by providing a descriptive drop down menu that specifies corresponding networks with their video type. Upload several types of content for distribution to have a well-rounded release strategy and maximum visibility.
Video types and their corresponding network:
- Official Music Video – A filmed rendition of a song that can be accompanied by visual graphics or animations to tell a story
- Accepted delivery to Vevo, Apple, Tidal, Boomplay, Facebook, XITE, Amazon
- Lyric Video – A visual piece of content in which the lyrics of a song are the primary focus, generally animated and creatively displayed on the screen
- Accepted delivery to Vevo, Apple, Tidal, Boomplay, Facebook, XITE
- Artwork Video – A piece of content in which the static album artwork is shown the entire time with the song playing
- Accepted delivery to Vevo, Facebook
- Visualizer – A music video using imagery and artistic animation to accompany the song.
- Accepted delivery to Vevo, Apple, Tidal, Boomplay, Facebook, XITE
- Live Performance – A performance in front of a live audience, generally in an arena or other concert venue
- Accepted delivery to Vevo, Apple, Tidal, Boomplay, Facebook, XITE
- Behind the Scenes – The making-of content of a music video production
- Accepted delivery to Vevo, Tidal, Boomplay, Facebook, XITE
- Teaser / Trailer – A brief video clip that promotes an upcoming music video or performance, usually published weeks in advance
- Accepted delivery to Vevo
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