There are a variety of music streaming apps that hundreds of creators use daily to promote their music, but which one is right for you? The answer is all of them! Taking advantage of the beneficial features each app has to offer is essential when increasing recognition. Due to on-demand access, streaming apps have become the most popular way people listen to music, Americans alone logged 284.7 billion music streams in the first six months of 2017! Targeting an audience this large is a great way to make an impact, now all you have to do is use the right tools.

Benefits of using various Music streaming apps

There are many useful features on each streaming app that can help you expose your content to a large audience and collect valuable statistics for maximum success. To provide insight and clarity, we put together a list of some of our favorite streaming apps that work together to enhance your experience as a creator. By utilizing multiple streaming apps, creators are able to take advantage of the data and key features needed to expand their reach including analytics, engagement with fans, and promotional access that will attract a new fanbase.

SoundCloud

The informal nature of SoundCloud is a data goldmine to it’s 175 millions global monthly users. Vydia’s own, Lil Xan is an American rapper best known for his breakout hit “Betrayed” which was originally uploaded through Soundcloud. Other artists that used this platform as an integral step in their path to success include Post Malone, Don Monique, Kygo, Bryson Tiller and Kehlani. Creators can now access a hot feature called stat cards, which are available through the SoundCloud Pulse app. Creators can quickly download a snapshot of their tracks performance including plays, likes, reposts, and comments. After downloading the image, you can easily share it with your followers on social media to highlight the overall statistics of your content. This feature allows creators to showcase their success, create a positive impression of your content and further increase their following.

Spotify

As the leader in music streaming, Spotify totes over 70 million subscribers using their platform. For creators, the Spotify for Artists profile is a must, not only are you able to verify your profile, you’ll be able to promote new content and share custom playlists. A major benefit is access to valuable analytics that help creators make more informed business decisions. Real-time data will reveal who is listening and which of your content is gaining organic traction. This can be helpful when choosing a song for your next single or music video. Demographic location information can also provide you with beneficial information about where you should stop on your next tour.

Apple Music

With over 36 million subscribers, Apple Music Connect is a relatively new service but has the power of Apple behind it to make it a major contender. Your artist page allows fans to connect with artists in a way that’s much more personal than either SoundCloud or Spotify. Apple Music gives artists the ability to share content like behind the scenes photos, videos, song lyrics, messages to fans and playlists. Apple’s main differentiator though is that anything you upload directly to your artist page can be accessed by anyone and everyone, not just Apple Music members, making sure your content reaches the largest audience possible. Apple Music Connect is a relatively new service but has the power of Apple behind it to make it a major contender. Your artist page allows fans to connect with artists in a way that’s much more personal than either SoundCloud or Spotify. Apple Music gives artists the ability to share content like behind the scenes photos, videos, song lyrics, messages to fans and playlists. Apple’s main differentiator though is that anything you upload directly to your artist page can be accessed by anyone and everyone, not just Apple Music members, making sure your content reaches the largest audience possible.

By taking advantage of the variety of benefits each streaming platform provides, you’ll increase your discoverability by having your music on more than one service. Additionally, you can engage with more fans, and access real-time data that will give you a comprehensive understanding of your audience.