How to Find Retention Rates on Facebook and YouTube

Posted on 10/24/2015 by Amanda Willis

As content creators it’s important to properly review your videos metrics in order to see how the videos are performing on each platform. People are concerned on how many views their video gets – however what counts as a view? Where can you find this information? How can you use this information? With Facebook emerging as a major social video platform, it’s standards for what counts as a view is different from YouTube. Let’s dive into how to view metrics and retention rates on each platform and how to make the most of each.

Facebook

On your pages home screen, you will see four tabs on top that will allow you to maintain the channel, to view the how well your posts and videos are doing on Facebook click Insights. 

This will bring you to the overview of the Insights. Showing a data week by week – you can view all the metrics pertaining to followers, likes, post retention and more.

Below the graphs will be the most recent posts providing information such as targeting, engagement and reach with the option to boost the post.

To the right hand side, you will see a menu with options to view further analytics for Likes, Reach, Visits, Posts, Videos and People.

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The video metrics page will be the most useful for your campaigns and how to target your music videos. Facebook counts a video view as three seconds – no matter how long the video is, as long as someone watches three seconds – it is counted as a full view. Facebook Metrics has setup Page Insights to be able to view how many unique views came in, the average duration of the video viewed and more.

Where to find metrics

Within the Audience Retention Graph, it  shows the percentage of views at various moments throughout your video. When a spike in views show at a certain point in the video, it may mean that people rewatched a specific section of your video; the same goes for if you see a dip, the portion of the video before the dip may not have captured viewers’ attention, and the view clicked away. Check out the Page Insights on Facebook to view this graph.


YouTube

To view the metrics of your YouTube videos, simply head to the Creator Studio and select Analytics.

YouTube will count a view as 30 seconds in – 10 times higher the amount of Facebook. YouTube offers a View Report to see data about views and estimated minutes watched. The report also shows the data collected from YouTube.com, the embedded player, and mobile YouTube apps.

The Metrics will offer detailed insights such as breakdowns in views as far as demographics, play back location, traffic source, device and audience retention. YouTube will also provide Engagement reports with subscribers, likes and dislikes, comments, sharing, estimated minutes watched, earnings, comments, annotation click through rates – as well as subscribers lost.

At the top of the report, you’ll see the number of views and estimated minutes watched – the tabs under the graph will show you the data by video, geography, date, subscription status and subtitles.

YouTube states, analytics views data is updated once a day, so the numbers you see in Analytics reports might be different from the numbers you see on the video page, channel page, Video Manager, or other sources.Having this information available at the all times, YouTube redesigned the Creator Studio App available on iOS and Android.

These video metrics will help you better understand how your videos are performing on Facebook and YouTube so you can make informed decisions about your current and future campaigns. Use these metrics to help you improve your videos and campaigns.

Why do Facebook videos get more views than YouTube? We brought in Roy LaManna, Vydia CEO, to answer this question and more in this week’s installment of #AskVydia.

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