Video content is the most engaging medium across most social channels. Creators with a narrow-focused approach to publishing their content may be limiting their reach if they are not cross-promoting. Making your content available on multiple channels opens the door for more exposure, with different audiences, and significantly increased earnings.

Why You Should Utilize Multi-Channel Publishing

Many social media users are loyal to a specific platform. If you are not publishing your content across multiple channels, you are missing out on attracting different and new audiences. Once a strong following is obtained, social media users expect a regular stream of content. In order to retain your current following, you need to queue a steady stream of content to give your fans what they want on every platform. Most importantly, multi-channel publishing creates new sources of revenue for creators that they were not tapping into by limiting their content destinations.

How You Can Optimize Multi-Channel Publishing

Creators hesitate to publish across multiple channels because it can be a timely and tedious task. However, this process can be automated with powerful technology like Vydia’s multi-network publishing tool. By connecting all of your social media accounts to one centralized account, Vydia empowers users to protect and publish all their content in one easy workflow. Vydia’s multi-network publishing tool includes a scheduling feature to help content creators manage their time and content efficiently. Scheduling video releases ahead of time, allows users to focus on creating quality posts when it’s most convenient, instead of rushing to push publish sporadically. It will also help creators stay more in control as to when and how often they are posting, to increase overall consistency and reach.

Vydia’s multi-network publishing tool is connected to your analytics dashboard, allowing you to track video performance and generated revenue across every platform. Publishing to the biggest video networks, like YouTube is important, limiting your efforts to one specific channel will also limit your earnings. As you switch to a multi-channel publishing strategy, let Vydia’s multi-network publishing tool do the work for you, so you can focus on what really matters, making more content!