With over 500 million people watching video content on Facebook every day, it is now more important than ever to ensure that the content you worked so hard to create is being protected on this giant social media platform. In 2015, Facebook developed the Facebook Rights Manager to protect its users’ video property at scale, with little to no improvements until now. In an effort to lure creators and viewers away from its major competitor, YouTube, and to improve its overall user experience, Facebook has announced major updates to its video protection platform. Here’s everything you need to know to get the most control and generate the most revenue on Facebook Rights Manager:

What is Facebook Rights Manager?

Facebook Rights Manager was launched in 2015 as a video matching system for creators on the site. Originally, the protection tool enabled users to easily upload and maintain a library of video content to monitor and protect. This protection tool, similar to YouTube’s Content ID, would detect any identical video content, ranging from the video as a whole to smaller clips, and store in on a dashboard for users to monitor and manage. In its initial version, Facebook Rights Manager enabled users to identify any video match, create a set of rules as to how the video should be used, and whitelist any specific page or profile to allow them to use the protected content. While this system worked, it became cumbersome and timely for video creators to manage each video individually, every time there was a match.

Protect and Generate Revenue on Facebook Rights Manager

In order to make its protection process more efficient, Facebook announced that its latest update to the Facebook Rights Manager would automate this process to allow users to set protection policies across all videos at one time, instead of manually reviewing each case. Video creators will now have four match actions to choose from:

  • Block– restrict any matched content from being viewable on Facebook upon upload.
  • Monitor– matched content will remain viewable on Facebook for added reach, allowing video creators to monitor all of the matched video metrics (users can opt to take action at a later date).
  • Claim Ad Earnings– similar to Content ID, video creators will be able to claim a share of the money generated if an Ad Break runs on a piece of stolen content (although Ad Breaks is still in its beginning stages, but this will be a valuable revenue stream in the future).
  • Manually Review Match– if the video creator does not want to automate this process, they can opt to manually review each match from the Manual Review tab.

For further protection and control over their video content, Facebook is allowing its users to set up match conditions, or specific criteria an identified match must meet before any match action takes place. Match conditions include:

  • Viewer Location– country where a viewer watched the matched video
  • Content Type– the video and/or audio parts of a matched video that overlap with the creator’s original content
  • Match Length– the amount of time a matched video overlaps with the original file
  • Publisher Type– match based on whether the content was posted by a page or a profile
  • Privacy Type– choose to match based on whether the video is private, public, or both

Video creators can choose from any combination of match actions and conditions to reach their specific business goals. In order to start protecting your video on Facebook Rights Manager, you must have an official page and apply here.

Protecting your intellectual property is our priority here at Vydia. Similar to Facebook, we encourage all of our users to be proactive about protecting their content with our designated protection policies that include Monetize, Block and Permit. As Facebook continues to develop its protection tools, we will begin to integrate into the Vydia dashboard, to ensure your content is being protected on every channel you choose!