How Fan Marketing Has Changed the Game
October 1, 2025
By Samantha Jordan, Content Operations Coordinator at Vydia It’s true that artists wouldn’t be where they are in the industry without their biggest fans. With social media platforms like TikTok, Instagram, and X, this has created a way for fans to show their support. Such platforms have strengthened artist communities, and in turn, fan engagement…Read More
A Conversation with Marco Gutierrez
September 17, 2025
By Abby Garcia, Office Operations Coordinator As part of Hispanic Heritage Month, Vydia’s Sr. Project Manager of Label Services, Nico Moreno, sat down with Marco Gutierrez, founder of the independent record label Maxaria Records. Marco has dedicated his career to supporting artists’ journeys and visions by creating a platform that nurtures their creativity and amplifies…Read More
GRAMMY 101: The Road to the GRAMMYs
August 22, 2025
By Craig Posey, Community Manager at Vydia So your latest release feels different. But what does it actually take to submit for a GRAMMY® Award? As Community Manager at Vydia and someone who’s served on the Recording Academy’s Professional Development Committee, participated in the 2024 GRAMMYs NextGen program, and manages a 3x GRAMMY-nominated artist,…Read More
A Closer Look at Biopics and What They Mean to the Music Industry
August 6, 2025
By Samantha Jordan, Content Operations Coordinator at Vydia In recent years, musician-based biopics have taken the film industry by storm, including recent hits like A Complete Unknown, Elvis, and the highly anticipated film Springsteen: Deliver Me From Nowhere. In turn, these films have impacted the music industry, influencing resurgences of artists’ discographies, creating new…Read More
The Evolution and Global Influence of Black Music
June 25, 2025
By Justin Harris, Client Success Associate at Vydia “There are legends of people with the gift of making music so true it conjures spirits from the past and the future.” In Ryan Coogler’s hit movie “Sinners,” a character speaks to the power and boundless historical influence of Black music. From gospel to the blues,…Read More
What’s Next For Vinyl? The Resurgence of Physical Music in the Digital World
April 30, 2025
By Justin Harris, Client Success Associate at Vydia As the clock strikes midnight every Friday, many of us consumers begin the ritualistic stroll through our DSP of choice for new music. Some discover such releases via platform playlisting while others head feverishly to their favorite artist’s profile to satiate the anticipation of a new…Read More
The Resurrection of Y2K Pop and the Girlies Behind It
April 24, 2025
By Kelli Torres, Millennium Pop Connoisseur Pop girlies are SO back! Yes, I mean it. We have entered a new era of pop princesses, who are paying homage to our favorite pop queens from the early 2000s. I’m talking Britney Spears, Christina Aguilera, Nelly Furtado, Kelly Clarkson, and Avril Lavigne. Women whose art and…Read More
7 Subgenres of EDM That You Should Know and the Women Making Waves in Them
April 2, 2025
By Elena Lanza, Label & Artist Relations Manager at Vydia. Growing up in the 80s and 90s I was heavily engulfed in the melody and beat driven worlds of Freestyle and House music baked with influences of Classic Soul and Disco. But over the years “EDM” became “distilled”. Less passionate, less complex and more,…Read More