We are excited to announce Vydia is one of the first platforms to strike a global distribution partnership with the industry’s most dynamic and rapidly growing video application, TikTok! As an early exclusive partner, we are proud to offer our users the ability to deliver and monetize their music to TikTok’s audience of over 500 million users around the world in 33 different languages (more users than Spotify and Apple Music combined). TikTok’s innate ability to break artists has already played a central role in the viral success of Vydia creators including Charlie Heat, iLOVEFRiDAY, and Famous Ocean & KungFu.
With the app’s momentum showing no signs of slowing down, here’s what you need to know about how to monetize your music on TikTok in 7 easy steps:
Why Should You Monetize Your Music On TikTok?
TikTok is a social media app that allows creators to record, edit, and share loops of 15 or 60-second videos with musical overlays, sound, and visual effects. Similar to Instagram and Snapchat, TikTok enables users to deliver their music for fans to incorporate into their videos and share with friends. The copy cat nature of the app which has driven millions of videos using new and previously released songs makes it an ideal platform for artists today. For example, the record-breaking single “Old Town Road” by Lil Nas X and Lizzo’s “Truth Hurts” found their initial success on TikTok. Still not convinced? Here’s more on why TikTok is an essential outlet for monetizing your music:
- Unprecedented Popularity– TikTok’s knack for seamlessly creating videos, dance challenges, sing-alongs, and other quirky music-driven memes is drawing in audiences at a remarkable rate. In 2018 alone, the app accumulated over 667 million global downloads and was the 4th most downloaded app last year. It even took the #1 spot (over Facebook, YouTube, Instagram, and Snapchat) for the entire month of October!
- Untapped Audience– Unlike audiences for most social media platforms, TikTok has become one of the first to create a social outlet specifically for young adults and teens. This strategic approach to target Gen Z (people who were born from 1995 onwards) is no surprise. Studies show that on average, Gen Z uses their smartphones 15.4 hours per week (more than any other type of device), and for TikTok it’s clearly paying off. A deeper look into its user base shows that 66% of its users are under the age of 30, with more than of its audience between the ages of 16-24.
- Just the Beginning– As the “world’s leading destination for short-form mobile videos” with over 1 billion downloads to date, TikTok has opened a huge window of opportunity for creators to get their music programmed and out to the masses to generate a new source of revenue. Although the app has only been around for a year as “TikTok”, advertisers have taken notice of its value and spent over $75 million on in-app tokens since March 2019.
How To Monetize Music on TikTok
Once music is delivered, revenue on the platform is generated as users engage and repost videos that feature your song. The more audience engagement on videos including your song(s), the more money you make! TikTok’s innate ability to break artists has already played a central role in the viral success of Vydia. As one of TikTok’s initial partners, Vydia’s turnkey audio distribution service will streamline the monetization and delivery of your music in 7 simple steps. Check it out:
Step #1: Upload your audio file.
Please note: only .wav types are supported.
Step #2: Complete the metadata for each track.
Step #3: Assert ownership of your Sound Recording and Composition rights, then designate which territories you maintain control.
Step #4: Set your protection policies across YouTube, Facebook, and Instagram.
Step #5: Complete the album by adding your track(s), artwork, and metadata.
Step #6: Select TikTok as your destination.
Step #7: Schedule when you would like your content to go live.
For a full walkthrough of our audio distribution and monetization services, check out our platform guide.
As TikTok unveils new monetization opportunities for musicians, Vydia will continue to update our own platform to provide these services to our users as soon as they become available. Make sure you follow our weekly blogs to stay up-to-date on these changes.